In today’s corporate world, mental wellbeing is becoming an increasingly important factor in the workplace – not only for the best interests of employees, but also for the benefit of motivation and productivity levels. Whilst flexible working has become an increasingly popular solution to a more inclusive working approach, corporate events can offer employees the occasional boost they need to drive new levels of innovation and creativity. If you’re going to host a corporate event, though, you’ll want to make sure it’s a memorable one – but how, exactly, can you do that?
Choose a theme
It’s always a good idea to establish a theme before your event, as this will not only make it a more exciting one for your guests, but it will also make the job of choosing venue décor and a dress code easier. Perhaps opt for a seasonal theme – so, if you’re hosting your event in summer, you could incorporate a fun outdoor festival theme, or in winter, you could ask your guests to dress up as their favourite Christmas/winter movie character.
Incorporate brand personality
To make your event truly unique, try adding aspects of your brand personality into the décor. For example, you could source balloons and banners that match your company colours, design games inspired by your industry or create a signature cocktail that expresses your core values. This will undoubtedly make your event more memorable, whilst creating a sense of unity amongst employees.
Don’t forget to capture the moment
Creating ample opportunities for photography will ensure that your guests don’t forget your event any time soon. What’s more, people are valuing photos and videos more than ever with the rise of social media, so it’s a good idea to incorporate this wherever you can. Consider setting up ‘photo corners’, in which you can create an aesthetic backdrop, and offer the use of a polaroid camera so that guests can either pin up or keep hold of their visual mementos.
Fun games and activities
When planning your event, don’t forget to incorporate activities that all guests can get involved with. It’s also a more fun way to build team camaraderie and spirit, something that your employees can take back to the workplace with them. Whether you choose to incorporate games involving sweet treats, competitive sports or even cocktail making, you could take the opportunity to raise money for charity by asking guests to make a small donation.
Corporate events don’t have to be a strain on your finances, or take particularly long to plan. As long as you consider a few of the essential elements, you’ll be on your way to creating an event to remember.
At Crumplebury, we can’t wait to start welcoming guests for corporate events. Keep your eyes peeled for our grand opening in November!