Meet The Herd

Joe and Keeley

Founders

It’s a family affair. Husband and wife duo, Joe and Keeley own and run Crumplebury. The couple care deeply about the experience of sharing delicious food with favourites and the magic that can be created when all of the elements of this experience are just right. They welcome Crumplebury guests to their home in Whitbourne with huge warmth. Before returning to the shire, Joe and Keeley lived in Jersey, Mumbai and most recently in Manila. With a passion for eating out, they enjoyed some truly exceptional restaurant experiences around the world. Crafted with enormous care, love and ambition, Crumplebury celebrates the history of Whitbourne Estate and the Evans family, whilst capturing some of the world-leading hospitality that Joe and Keeley have been blessed to enjoy in their lives. The result is something truly special.

Chef Kevin Barron

Executive Chef

Kevin Barron joins the team from five-star Glenapp Castle in Ayrshire, Scotland, following a career in luxury hotels in Kenya and the Cotswolds.
Kevin, who has moved to the Whitbourne Estate with his wife and two daughters, has ambitious plans for Crumplebury and its fine dining restaurant Green Cow Kitchens.
His first launch, the Chef’s Table, is the latest offering in our renowned Green Cow Kitchens where guests will gather to hear Chef Barron talk through his courses. The table is dressed with flowers from the Cutting Patch, and guests will feast on five, seasonal courses celebrating the best of the home farm and estate, from organic beef, pork and lamb to homegrown vegetables and foraged culinary treasures.

“I’m absolutely delighted to have joined the team at a hugely exciting time for the estate,” said Kevin. “We’ve got some incredible foodie events planned.”

Paul Williams

General Manager

Originally from South Wales, Paul started his career at drama school in London, treading the boards in front of distinguished actors including Dame Judi Dench.

To pay his way through drama school, he worked as a cocktail barman and was immediately bitten by the hospitality bug.

From hosting garden parties at Buckingham Palace to Elstree Studios, where he kept The Crown, Big Brother and Strictly stars fed and watered, he moved to a private members’ club in Mayfair.
Covid drew him back to the Welsh borders, and he settled at the Raglan Country Estate and Greenman in Fownhope before he found Crumplebury.

When he’s not running spectacular events and foodie experiences, Welsh rugby fan Paul can be found tending his kitchen garden in rural Herefordshire, where he lives with his wife Kim, cats Watson Grayson and Miss Muffet, a pond full of goldfish and a gaggle of hens.

A wider herd of wonderfully unique and talented humans help to keep the Crumplebury cogs turning. Many of our part-timers have worked for us since the beginning of Green Cow Kitchens. They can remember a time when wellies were an essential workwear item and Crumplebury was just an idea.

JOIN OUR HERD